Frequently Asked Questions 

Why Offset with Forests?

According to the National Academy of Science reforestation is the most readily deployable and scalable technology currently available to fight climate change.

Further, SGS Global stated in a 2015 report that up to 15 billion tons of CO2 could be sequestered by report 800–900 million hectares of cleared agricultural lands to forests. This is roughly 20% of the world’s agricultural lands.  If brought to scale Reforestation and Improved Forest Management could achieve 10%–40% of the annual net CO2 emissions reductions required by 2030.


Finally, beyond sequestering climate endangering CO2 the positive impact of forests is exponential. Forests clean the water, provide habitat that ensures species richness, create jobs, and provide a mecca for recreation and relaxation.

“The best time to plant a tree is twenty years ago. The second best time is now.”


Why enable micro-transactions for my business?

Empowering customers and clients to drive stewardship of the Earth with their business transactions creates an opportunity for business to also demonstrate commitment to protect the health of the Earth and its people. It also creates an opportunity for businesses to set themselves apart from the competition by recognizing the growing demand on the part of consumers and business clients for greener commerce.


A report published by the National Academy of Sciences found that there is “...significant untapped potential for firms to reduce the climate impact of their product chains and improve customer satisfaction at very lower or even negative cost. “


According to Nielson nearly75% of millenials are willing to pay more for sustainable offerings, up from 50% in 2014.


“Brands that establish a reputation for environmental stewardship among today’s youngest consumers have an opportunity to not only grow market share but build loyalty among the power-spending Millennials of tomorrow, too,” says Grace Farraj, SVP, Public Development & Sustainability, Nielsen.


Beginning with the 2016 reporting cycle the CDP will require businesses to report Scope 3 emissions in order to be eligible for their highest rating. Creating the opportunity to offset the carbon footprint of business activities as they occur will make meeting that requirement significantly easier for reporting companies.

Will implementing this program be expensive?

Our platform is designed to flexibly interface with your existing business software. As it allows for the cost of the offset to be passed on to your customers, on an opt-in basis, the cost of the offset does not have to be yours. You will also have a great new channel for marketing and PR that will work to increase your customer base and sales revenue.

 “He who plants a tree, plants hope.”

—Lucy Larcom